"Art, architecture and interior design. These areas have always had a great attraction for me. While I had taken a more technical path in the first step with the founding of the Lochbronn Design Studio, a digital agency, the digital can now be ideally combined with art. This is particularly evident in the digital reworking and processing of older works, which is an exciting challenge for the entire curatorial team.
In founding vallery vydentity, I am following my passion for the artistic. The brand vallery vydentity (vallery as a combination of "vintage" and "gallery" and vydentity as a symbol for the uniqueness of every wall & every room) stands for the discovery of exciting art, which should be made accessible to everyone. Although the current trend is towards more affordable wall decor, vallery vydentity is making a statement here, and with it, high quality premium products. These include our canvas prints, printed in gallery quality. In particular, being able to print even older work in sizes up to 2 meters fills me with excitement and pride. I hope this will add epochal-sized murals to many walls."
Sebastian Lochbronner, Augsburg in April 2021